VICINITY
“VICINITY SOCCER JERSEYS”
This video was created for VICINITY to showcase their latest drop of soccer-inspired jerseys. Shot entirely in the streets of Barcelona, the project blends the aesthetics of traditional football kits with a contemporary urban feel. The aim was to present the pieces not just as sportswear, but as everyday street staples
Creative Direction: Matej & Marc Martinez & Lucas Monnné
Video Direction: Marc Martinez & Lucas Monné
Editing: Lucas Monné
Music & Sound: Mario Fabregas & Lucas Monné
Color Grading: Lluc Suarez & Lucas Monné
DYSON
“NYC FULL IMMERSION - BIEL JUSTE”
This video was part of a campaign to introduce Dyson’s new high-tech headphones, blending cutting-edge audio design with immersive urban storytelling. Set in the heart of New York City, the concept centered on full sensory immersion “New York remastered” with the city itself as the backdrop for exploring sound, style, and technology. The result: a street-level experience where high-tech meets high-impact.
Creative Direction: Biel Juste & Lucas Monnné
Video Direction: Biel Juste & Lucas Monné
Editing: Lucas Monné
Music & Sound: Mario Fabregas & Lucas Monné
Color Grading: Lluc Suarez
DYSON
“BCN FULL IMMERSION - BIEL JUSTE”
This video was part of Dyson’s content series to launch their new generation of headphones, where advanced sound engineering meets urban immersion. Shot in Barcelona, the concept was to reflect how cutting-edge tech adapts to real environments, turning everyday city life into an elevated, reimagined sound experience. The city’s architecture, movement, and rhythm became both the backdrop and the beat.
Creative Direction: Biel Juste & Lucas Monnné
Video Direction: Lucas Monné
Editing: Lucas Monné
Music & Sound: Mario Fabregas & Lucas Monné
Color Grading: Lluc Suarez & Lucas Monné
TWOJEYS
“CRAFTED LIKE JEWELS”
This video was created for TwoJeys in collaboration with creative agency Asa.piece to document the making-of behind the bespoke furniture designed for their flagship store in Barcelona. The concept paralleled the meticulous craftsmanship of TwoJeys jewelry with the artisanal process behind the store’s interior pieces, treating each object as a work of art. The result is a visual journey through material, detail, and identity.
Creative Direction: Lucas Monnné
Video Direction: Asa.piece & Lucas Monné
Editing: Asa.piece & Lucas Monné
TWOJEYS
“TWOJEYS OPENING VALENCIA STORE”
This video marked the opening of TwoJeys’ new store in Valencia, a space where fashion meets sound and local culture becomes design. The concept fused the brand’s bold identity with the iconic energy of Valencia’s Ruta del Bakalao movement, paying tribute to the city’s legendary electronic and makina scene. A massive speaker wall installed in the store served as both art and reference, turning the physical space into a living echo of Valencia’s rave heritage.
Creative Direction: Lucas Monnné
Video Direction: Lucas Monné
Editing: Lucas Monné
Color Grading: Lucas Monné
TWOJEYS
“CRAFTED LIKE JEWELS”
This video was created for TwoJeys in collaboration with creative agency Asa.piece to document the making-of behind the bespoke furniture designed for their flagship store in Barcelona. The concept paralleled the meticulous craftsmanship of TwoJeys jewelry with the artisanal process behind the store’s interior pieces, treating each object as a work of art. The result is a visual journey through material, detail, and identity.
Creative Direction: Lucas Monnné
Video Direction: Asa.piece & Lucas Monné
Editing: Asa.piece & Lucas Monné
TWOJEYS
“STARS OVER THE CITY”
For this video we took the brand’s iconic twin-star symbol to new heights, literally. We wrapped a helicopter with the stars of the new identity and flew it across the skies of Barcelona. More than just a stunt, the project was a statement: bold, unexpected, and unapologetically loud. The city became a canvas, and the sky a stage for TwoJeys’ new era.
Creative Direction: Lucas Monnné
Video Direction: Lucas Monné
Editing: Lucas Monné
Color Grading: Lucas Monné